Automating the fashion design process through AI
Yoona.ai is a pioneering B2B company for process automation in fashion design through artificial intelligence. We accompanied their team from shaping the concept for their product until the launch of their MVP. Therefore we took the lead in designing the overall user experience and developing the front end. Simultaneously, we built the foundation of their brand identity. We created a fully–optimized digital experience across platforms, including the redesign of their website and pitch deck.
Visual Identity
The first challenge was to develop Yoona.ai with a visual identity that would look professional and modern to attract potential investors and leaders of the fashion industry. A vibrant violet as the brand color and a mix of a serif and sans-serif typeface was the ideal choice to represent the combination of technology and fashion, as it's the origin of Yoona.ai. We brought their new identity to life by redesigning the website, the pitch deck, and other brand assets for social media. Furthermore, we created a unique set of 60+ icons that serve their brand appearance and their product's interface.
Product challenge
Fashion designers are usually not experienced in working with neural networks and artificial intelligence within their creative process. Together with the Yoona.ai engineering team, we developed a concept to make their technology accessible for a fashion designer in the simplest way. Through an iterative process, we designed the product's interface and the overall user experience. Afterward, we built the front end for the Yoona.ai web application serving as their MVP.
Services
- Creative Direction
- Branding
- UX/UI Design
- Graphic Design
- Web Development
Technology
- React
- Squarespace
- Tailwind.css
- Redux
- Django
Selected Projects
Loulu App
Creating an interactive fiction about right-wing and anti-feminist online networks. Loulu is available at Google Play and the App Store. (Show case follows soon.)
